Far back, behind the mountains of words, far from the countries vowels and consonants, live the blind texts. They live in a secluded place in Buchtabhausen on the coast of Semantics, a large linguistic ocean. A small stream called Duden flows through their place and provides them with the necessary rules. It is a paradisiacal land where fried phrases fly into your mouth.
The blind texts are not even dominated by the omnipotent punctuation - a downright unorthographic life. One day, however, a small line of dummy text, her name was Lorem Ipsum, decided to go out into the broad grammar. The big Oxmox advised her against it, as it was teeming with nasty commas, wild question marks and devious semicolons, but the little blind text could not be deterred. It packed its seven uppercase letters, slipped its initials into its belt, and set off on its way.
When it had climbed the first hills of the Kursiv Mountains, it threw one last look back at the skyline of its hometown Buchhausen, the headline of Alphabetdorf and the subline of its own street, the Liniengasse. A rhetorical question ran down his cheek wistfully, then it continued on its way. It hit a copy on the way. The copy warned the blind text that where it came from it would have been rewritten umpteen times and all that was left of its origin was the word "and" and the blind text should turn around and return to its own safe country.
But it couldn't convince all of the positive things and it wasn't long before a few insidious copywriters ambushed it, made it drunk with lunge and slogan and then dragged it to their agency, where they misused it again and again for their projects. And if it hasn't been rewritten, you're still using it.
THATS WHAT OUR CUSTOMERS SAY
Es packte seine sieben Versalien, schob sich sein Initial in den Gürtel und machte sich auf den Weg. Als es die ersten Hügel des Kursivgebirges erklommen hatte, warf es einen letzten Blick zurück auf die Skyline seiner Heimatstadt Buchstabhausen, die Headline von Alphabetdorf und die Subline seiner eigenen Strasse, der Zeilengasse.
Wehmütig lief ihm eine rhetorische Frage über die Wange, dann setzte es seinen Weg fort. Unterwegs traf es eine Copy.